Business 3.0

In 2019 the School of Business’ will move to Aalto University’s main campus in Otaniemi, Espoo which already functions as the bachelor level campus. To better understand the current and future campus experience, its design has been strongly driven by user group studies and engagement, as well as by recognizing the importance of pride and purpose.

Creating the on-campus experience

The concept for the new School of Business campus has been co-designed with over 250 future users of the space, including high-school students determined to apply to the business school, current students, alumni, researchers, academic faculty and staff. The concept design process used interviews, observations, user-testing and co-design workshops, and culminated in a mini exhibition touring the business campuses at the end of April, 2017.

Concept & focus areas

1.

Open and embedded

Business 3.0 represents open culture and low hierarchy. With its central location, Aalto BIZ welcomes all. As digitalization transforms the way we work and study, face-to-face interactions will acquire new meaning and form. As societal embeddedness grows, the surrounding society, alumni and partner networks will play an even more important role in the on-campus experience. Alumni and other stakeholders are invited to be part of the new campus through the sharing of stories, heritage and information.

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Concept & identity focus areas

2.

Immersive and focused working

Our world has never been more connected, making us appreciate space to focus or recharge. A crucial part of collaborative working and studying is focused work. As a contrast to interaction and co-working, there are also spaces at the business campus that are quiet and allow users to focus either alone or in groups. Digital tools will support networking and help people when they want to stay connected, whether they are together or alone.

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Concept & identity focus areas

3.

Inventions happen in teams

Business 3.0 will function as a catalyst for encounters and networks. Social capital and peers are one of the key takeaways for students. The school facilitates teamwork and the understanding of different disciplines and people, both within the business school and with other Aalto schools. New inventions occur as these multidisciplinary teams form. After all, learning happens in a social context. 1+1+1=4

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Concept & identity focus areas

4.

Academic meets business

The School of Business is a leading and attractive research institution, yet business-minded. It has a unique approach to teaching that uses real-life cases to narrow the gap between studying and business life and enables students to prototype their possible career paths. The school clearly, proudly and visibly communicates these activities and achievements to a wider audience in research, education and business. Open business data and open research are bound together. Welcome to the empirical wonderland!

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Mood of the building

The main function of the new building is to provide a safe, attractive, functional and inspiring working and learning environment. The mood of the building can be described best by the following pictures and keywords.

Download the mood of the building
Dignified
Paris Meets Bladerunner by Studio O+A, photograph: Jasper Sanidad
Safe & Warm
Airbnb Offices in Dublin by Heneghan Peng Architects, photograph: Donal Murphy
Authentic
East Hotel / CL3 Architects, photograph: Nirut Benjabanpo
Sustainable
Heydar Aliyev International Airport, architect: AUTOBAN, photograph: Kerem Sanliman